Author: Tronserve admin
Thursday 29th July 2021 10:55 PM
Alibaba Targets 30 Million US SMEs
Alibaba has started its platform to enable US businesses to sell their products to millions of Alibaba.com purchasers in the US and all over the globe. Approximately 30 million small and medium-sized businesses in the US – mostly manufacturers, wholesalers and distributors – can now better access the US$23.9 trillion global B2B e-commerce market, an opportunity that is six times larger than the global B2C e-commerce market.
Alibaba is as well co-producing a series of “Build Up” workshops and webinars with local chambers of commerce and B2B organizations all over the country – including Score, one of the nation’s prominent non-profit networks of volunteer, expert business mentors.
“Alibaba strives to encourage entrepreneurs and assist them to succeed on their own terms,” said Alibaba Group’s head of North America B2B John Caplan. “With 10 million active business buyers in as much as 190 countries and regions, we are reshaping B2B commerce by providing the tools and services needed for US SMB companies to compete and succeed in today’s global marketplace.”
“Alibaba’s announcement to welcome US sellers onto its B2B marketplace shows the Chinese retail giant’s desire to diversify its product offering,” asserted Emarketer principal analyst Jillian Ryan. “Currently, about 90 per cent of the goods sold on the marketplace are from factories in China that are often manufacturing custom goods-to-order for buyers across the globe. Buyers on the platform are from developed nations like the US, Canada, India, Australia, Brazil and the UK, and these buyers want to be able to source goods from the US.”
Together with its extended services, Alibaba has streamlined the ability to build and manage a single digital store on the global Alibaba.com platform; installed valuable transaction capabilities, such as online payment; built CRM and communications tools to expedite the direct ownership of customer relationships; improved digital marketing tools to target any appropriate B2B demand; and provided an option to work with Alibaba.com’s US-based Seller Success team.