Author: Tronserve admin
Thursday 29th July 2021 10:46 PM
Anagog to Participate in Hyper-Personalization and Privacy Panel
Anagog, a pioneer of on-device artificial intelligence (AI) solutions, will be exhibiting its Edge AI software development kit, JedAI, at CES 2020, which is being held January 7-10, 2020 in Las Vegas, NV and NRF 2020: Retail’s Big Show, which is being held January 12-14, 2020 in New York, NY.
While at CES, Anagog’s CEO, Ofer Tziperman, will be participating in the “Artificial Intelligence Meets Real World Shopping” panel on Wednesday, January 8, 2020 at 11:45 a.m. PT in Las Vegas Convention Center, North Hall, N253. Topics of discussion will include the retail market’s current challenge of providing hyper-personalized experiences to customers without invading their privacy as well as potential solutions to this quandary.
At both events, Anagog will be exhibiting how companies can leverage real-time insights into consumers’ behavior in the physical world to better understand and engage with their customers by delivering hyper-specific offerings. Anagog’s patented Edge AI mobile technology, JedAI, empowers smart phones with the ability to understand a user’s micro-segments (persona) and micro-moments (context) and therefore enables businesses to target customers with the right offer at the right time and place. Uniquely, since all data is collected and analyzed on the phone itself and remains independent from a third-party cloud, Anagog’s solutions offer users unparalleled control over their privacy and personal information by allowing them to choose with whom and to what extent they share their data.
“We’re very excited to be joining other industry leaders at CES in educating the market on the importance of balancing the growing demand for hyper-personalization within retail with every customer’s right to personal privacy,” said Gil Bolotin, Anagog’s VP of Business Development North America. “Historically, these two values – personalization and privacy – have been at odds. But thanks to technological innovations like Edge AI, Anagog is at the forefront of eliminating this tradeoff with JedAI, which allows app users to receive personalized offerings in contextually relevant moments without sacrificing control of their data. We’re looking forward to demonstrating how our solutions can help retail businesses become the ‘good guys’ in the privacy debate by improving customer loyalty and customer lifetime value while exceeding current privacy regulations.”