Author: Content Team Blog Posting
Thursday 23rd September 2021 10:02 AM
Benefits of Blogging for Businesses and Why You Should Start
Benefits of Blogging for Businesses and Why You Should Start
Ever since the dawn of the internet, there have been people posting their experiences and opinions online for others to peruse. Bloggers opine and review products, explain the intricacies of software and computer errors, and provide fifty different ways to dress on a Saturday. As a compilation of thoughts, facts, and opinions, a lot of blogs provide the first half of the internet’s give-take relationship of information.
Despite the trappings of other social media, blogs still remain as prevalent as ever. Chances are, if you are one of the 2.1 billion digital buyers in the modern age, you have benefited from the blogposts of reviewers and trial testers. In fact, almost 77% of internet users regularly read blog posts. That’s a lot of traffic floating around.
As an entrepreneur, how can blogging benefit your business?
Lead the room
Putting up blogs about one’s products and services can lend a hand to establishing one’s authority. By sharing your experiences and knowledge about the goods you offer, this can lead to better trust between brand and consumer.
Almost 61% of online users buy something after reading a blog. How many of those could be conversions from your blog posts? It’s highly likely a customer browsing your blogs are already interested in the products that you offer, and a great blog can turn them into a spending customer.
Moreover, as an entrepreneur, knowing the finer details of the products you have as compared to the average customer is par for the course. Blog about it! Let the masses know about the intricate machinery that mass produce sinks, or how many hours designers spent on one of your more exquisite package designs. This can make consumers view your brand as not only an expert in your niche, but also as an approachable, transparent brand, which can open doors to more great opportunities.
Boost your SEO
Search Engine Optimisation (SEO) is paramount to your online presence, especially as an entrepreneur in this digital age. Consumers find your website through a few methods:
-Typing your website name into their browser. This is an audience that already knows who you are, and it certainly doesn’t bring anyone new to the table.
-Through emails. Some entrepreneurs spend money on email lists, blasting emails that may get filtered into spam, and hope that some curious eyes will open and click through said emails. This is not cost efficient, and illegal (in some places!).
-Through paid advertising in social media. Despite massive audience coverage, the fees are still costly, and the moment you run out of money, advertising and traffic stops just as fast.
Blogging helps solve these problems! With a topic, an hour to spare, and Microsoft Word, any entrepreneur can begin drafting a blog. Tastefully adding keywords (we’re talking stuff like ‘benefits of blogging, blogging benefits, business blogging, and the like,) can help web crawler bots easily identify the content that you create, ranking your blogs higher in search engines.
Best of all, it’s completely free.
Spamming keywords are obviously discouraged, due to unprofessionalism, and Google can outright ban or lower one’s ranks on the search engines if the site is stuffed full of keywords with nothing of value added between them.
Share and be shared
Blogging, as a written piece of information, easily accessible and free to browse on the internet, is easily shared. Hyperlinked, attached to messages, sent as a copy-pasted link, a blog has great potential to be shared across the world wide web and reach thousands, if not millions.
Since blogs tend to be written more personal and opinion-like, as compared to the polished, unapproachable sparkle that are marketing advertisements, one can engage existing and prospective customers through a way not possible through other marketing techniques. This can raise a brand’s online presence, or how “out there” you can be found by consumers.
This allows for immense brand awareness, as blogs can be easily shared, one’s brand can be easily found plastered on many sharing platforms. A well written blog can go viral, bringing in exponential growth as more viewers read it, share it, and their recipients read and share it down their line of friends.
Furthermore, as a blogger, it’s also easy to link other blogs with your own, asserting credibility and trust. Bloggers that frequently backlink to other blogs will find themselves more likely to be ranked higher in search engines, as the website crawler bots view reputable blogs connected to a trustworthy website as more valuable. Search engines aim to show the most relevant and highest quality results for any user’s searches, so a blog with a good handful of backlinks is a great tool for entrepreneur bloggers.
Keep organic traffic
Imagine the power your business can hold if more than 50% of your viewer base comes through your blogs that serve almost 99% of their questions. If the blogs still leave questions unanswered, comment sections below blogs allow for questions to be asked any time of the day, and you can get back to them at your own leisure (preferably quickly!). Moreover, active members of your community can engage with said bloggers, allowing a budding community to grow.
This is a prime example of organic traffic, and it’s a golden treasure in a digital world of spambots and AI clickers. Organic traffic creates a plethora of benefits, such as bringing in potential customers, increased reputation to new viewers, and even brings up your website through SEO as well!
Blogging provides an opportunity to connect with the most important audience: your consumers. Without the mask of trying to close sales or front a false PR face, blogs allow for a more conversational way to bond with your consumers, creating a community. A strong community withstands the test of time and can begin through a few keystrokes posted online.
It would be far too simple to imagine that pasting advertisements over Facebook, Google, social media sites, and forums will be enough to bring traffic to one’s site. However, if properly built, blogs can be made to last for the long term.
Start a blog on your website with your own custom domain with Tronserve today.