Author: Content Team Blog Posting
Wednesday 28th July 2021 04:44 AM
How to Choose the Perfect Domain Name?
How deeply should one think about their domain name? It’s just a name, right?
However, if one wishes to make a good first impression, their domain name can be all or nothing with their first prospective clients or customers.
A good domain name defines a brand, sets customer expectations, and even affects search engine optimisation (SEO) ranking. Much like the name of a band, a domain name can be carried by a website owner as long as they continue to keep their online presence, so it requires a lot of thought! As your identity on the web, here are a few ways to get started choosing a name that suits you the most.
Keep it simple
Choosing an easy to type domain name can be critical to online success. The longer a domain name is, the harder it is for people, especially those who aren’t as technologically savvy, to type it into their browsers. Furthermore, slang (such as u instead of you), different spellings (such as information instead of info), or vague names (such as The Shop dot com) can lead to customer frustration.
A long and complex name risks mistypes or misspellings, which can become an annoyance for repeat viewers, and turn some viewers off completely if they have to spell it the same way every time.
On the same note, some domain owners try to keep the austerity of a name that is already taken by adding numbers and hyphens (such as “m1cros0ft”, or “micro-soft”). This is often seen as unprofessional due to the lack of creativity, and can cement a laughable online reputation. Furthermore, people who have the website address read to them out loud won’t know if the domain uses the numeral “1” or the word “one”, which can cause confusion.
Do a background check
To avoid any legal messes, a quick search of one’s domain should be a prerequisite before applying for it. Most domain hosts do provide a quick and easy search bar for your domain name (just in case it might have been taken), so remember to do your due diligence! Otherwise, it could result in an unnecessary court case down the line.
Besides that, a simple common-sense check is also in order. There are far too many brand, company, and domain names that are unintentionally inappropriate, which leads one to wonder whether the people that greenlighted the name ever read it aloud in the meeting room before licensing the name. Raising concerns– and eyebrows– across the internet, some of these companies are now defunct.
After the background checks are done, it’s time to be memorable! With millions of registered domain names floating in the web, a catchy name is essential for viewer retention. Try asking for opinions from friends and family and see if the name appeals to them.
Make brands happen
Would you be able to tell the difference between “mikesguitarstore”, “musicstorepenang”, or “guitarpianostore”?
These names are, to say the least, generic. The names work, however, they are uninteresting, and likely to blend into the sea of domains that sell music equipment online. More often than not, a rushed domain owner will try to stuff their domain full of keywords, which makes the site pop among SEO, but is generally unmemorable.
That’s why a brandable domain name is important to standing out. Names such as “Music Bliss” or “Bentley Music” bring an added layer of trust to a customer because of their branding, which can be added upon through great customer service, added value to their products, and satisfying deals.
Another good way to brand one’s domain is to make sure it is easy to pronounce. Sites like Google, Yahoo, Facebook, Twitter, Instagram, and the like have some things in common, such as their ability to be easily referenced in real life. This makes it easier for visitors to share your domain name through word-of-mouth, one of the best ways to receive recommendations. Try writing down your domain name and asking 10 people to pronounce it. If they struggle, it may be time to rethink whether you need that many syllables.
Because of the prevalence of the internet, an online presence is crucial to online success. A website is an invaluable tool for anyone aiming for success online, and because of that, domain names sell like hotcakes.
Thankfully, many domain names are also inexpensive, so you don’t break the bank acquiring your online identity. If a domain name is taken, most domain hosts also provide alternate names and extensions, such as “.net” or “.co” rather than “.com”, to allow availability for a unique name that is already taken.
However, getting a domain is only the first hurdle. Then, it comes time to set up your own website.