Author: Tronserve admin
Friday 30th July 2021 01:31 AM
Tmall and VF Corporation Deepen Partnership in China
Tmall, China’s biggest B2C platform under Alibaba Group, has developed a strategic partnership with VF Corporation (“VF”) to enlarge the global leader’s offerings of branded lifestyle apparel, footwear and accessories in China.
Under the agreement, Tmall Innovation Center (“TMIC”), the professional retail innovation arm of Tmall, will give VF data-driven consumer analytics from the 654 million annual active customers across Alibaba’s marketplaces, permitting it to tailor products for Chinese consumers. VF is the parent company of apparel brands Vans, The North Face and Timberland and is the first TMIC high-level partner in the apparel category.
“With Tmall’s unprecedented customer insights, effective technical support and in-depth market knowledge, we are desirous to work with the world’s leading companies to assist them to bring their ultimate products into the China market in the most-effective and efficient way. Through our partnership with VF, we are committed to helping VF create products that can precisely match the appetite of the Chinese consumer,” said Liu Bo, general manager of Alibaba’s Marketing Platform Business.
The partnership will focus on distinguishing new consumption trends, pre-launch testing, consumer profiling, and post-launch tracking to optimize product design, range and assortment to uncover unmet needs of Chinese consumers.
Source: RETAIL NEWS ASIA