Author: Content Team Blog Posting
Sunday 18th April 2021 11:40 PM
5 Ways to Create an Online Presence for Your Brand or Business
Almost 97% of consumers worldwide use the internet to find a business. Everyone has had experience with Shopee advertisements, invasive product placement in websites, and even the occasional spam email. However, every buyer’s journey is more or less consistent: one searches for a desired item online, they get recommended said item from a e-commerce store, or are directed to a site with contact details or directions to a physical store. Then, said buyer makes a purchase. Digital buyers make up a whopping 2.14 billion out of the 7.74 billion people in the world, making the odds of someone next to you being an online shopper a one out of four chance.
That’s why having an online presence is important. Here are 5 ways to create an online presence right now, for your brand or business!
Wrangling the SEOs
Being online means contending with the intangible process that is search engine optimisation (SEO). There are thousands of articles and books– physical and online– that explain the intricacies of SEO in great detail. Showing up online when people search for you is usually due to SEO, and a great SEO master can keep a website coming up over and over again (for the right reasons!)
SEO can be in two categories: on-site SEO, and off-site SEO.
On-site SEO is all about the content. Using keywords, including links, and creating content that matches your target audience’s searches. A shop that sells shoes should add descriptions about shoe sizes, their make, and how much they cost locally or worldwide. Similarly, a shop that advertises physical services such as car repairs should add descriptions about their contact details, locations, and price range.
Off-site SEO is all about the technicalities. A good website should be set up correctly, be accessible and easily read on different platforms and mobile devices, and loads quickly. (Nobody likes a long waiting screen!) This can also be paired with building your site’s reputation with backlinks, also known as “links to another website”. These links are a vote of confidence to readers, showing sources that the website author trusts enough to put in their own site. With enough backlinks, a website is seen as more credible compared to a spammy website that has a thousand keywords but no meaningful content.
Lastly, Google does offer a keyword planner for those that use a Google My Business account. This is helpful for small businesses that want to set up shop online.
Be Social(!) On Social Media
Most youngsters wouldn’t be caught dead without some form of social media. Instagram, Facebook, Tiktok, and Twitter are some of the household names within the community, so it should be no surprise that businesses have tried to capitalise on the audience demographic that is held within social media sites.
Having a social media presence instills trust in customers, and is often free to set up, taking minutes to open an account. Personally, if I saw a company that didn’t have a social media account, I would be less likely to trust them. A company that is regularly active and engages with their followers can increase customer retention simply through polite and thorough customer service, which can evolve into positive word of mouth and repeat sales!
Furthermore, potential customers can look to social media to see what one’s business or brand has been putting out to the public eye, and what people have been saying. It is often quick and easy to leave a review on a product, and most customers will have something to say. A beautiful social media account that is hampered by negative comments about the product says a lot about a company’s values. In the same vein, a business social media account with positive reviews and a few posts is more likely to build a good reputation.
Consistently Produce Content
What is a online presence, with nothing to show for it? The more content one produces, the more opportunities one can have to show up online, or in different sites’ search engines. Content creators on sites such as YouTube or Twitch have found that a consistent video schedule and a determination to stick to said schedule has allowed them to trek upwards in terms of followers, and you can do the same!
Of course, it would be unwise to ceaselessly produce the same type of content. There are analytics on sites such as YouTube that allow content creators to strategise what sort of content they would like to make. A shrewd entrepreneur would use said analytics to brainstorm content that is best suited for the target audience they are rooting for, coming up with blog topics, video ideas, or caption quotes that will keep viewers following for more.
The long-term goal for a brand or company is to attract customers. But before that can happen, one must first create value in their content. Educational, free content is often highly sought after, which is helpful to customers, keeps them coming back, and improves one’s online presence. Try thinking: “what information could help my customers?” as the basis for a business’ content strategy.
Experiment with Marketing
A faster, but pricier solution to creating an online presence is through online advertising. Most Google searches are preceded by a bolded blue site, labelled as an advertisement. One can advertise on search engines such as Google and Bing, or head for social media sites such as YouTube or Facebook.
However, before a business begins advertising online, it is imperative to brainstorm what one wants to promote, and how to go about it. Some brands have found unlikely fame in catchy advertising jingles or slogans, while others have found infamy in their tasteless images and tone-deaf content. Annoying, unskippable YouTube advertisements have become the bane of viewers, with some finding more annoyance in brands that have unskippable advertisements.
Once an advertisement is chosen, the platform has also got to be best-suited to the audience the advertisement is meant for. Luxury car advertisements wouldn’t work well for TikTok, a social media platform where most of its users are often young and unlikely to buy a car of their own!
Make a Website
Above all else, there really is no better way to show up online than to have your own website. Websites can be designed professionally with a team of great web designers, or it can be done personally through website builders, of which there are multitudes to be found across the internet. Besides social media, one of the first places people will go to for a company’s information is their website.
Websites allow the company to ignite their own brand, sporting their company colours, a wide array of fonts, passionate text, informative videos, and insightful images. A customer is more likely to place more trust in a company if they have a well set-up website compared to a company that only has one barely-attended-to social media page.
With 92% of online consumers preferring to get information from a business’ website, rather than a social media page, a website is sometimes the greatest cog in a business’ online presence machine.
In an era of digitalisation, don’t be left behind. Make a website with Tronserve today.