Author: Content Team Blog Posting
Sunday 18th April 2021 10:06 PM
7 + 1 ways to kickstart your business online, PART 2
7 + 1 ways to kickstart your business online, PART 2
An online business is a daunting step to take for entrepreneurs, albeit a powerful one. This step forward invites change into an entrepreneur’s life, and can bring a newfound source of income, sense of purpose, and responsibility to one’s life!
Because of this, this blog post will continue a few more tips on how to make sure your online business can hit the ground running.
Add value to the net
There are a thousand and one spambots for every good website on the internet. Low-effort, neglected websites can litter search bars like forgotten monuments to empty promises.
Because of this, search engines have used clever bots to weed out the bad from the best. This is why many website owners plug hours into researching effective Search Engine Optimisation (SEO) techniques, so their sites are easily caught and featured on search engines’ algorithms, such as Google or Bing.
One of the best ways to have your website gain traction is by adding value to the internet. By posting content that is original, creative, and helpful, the bots that crawl sites will be more likely to bring your site higher up in related searches, bringing more organic traffic towards your site. Content such as free educational videos, reviews, or e-books are great ways for individuals that aren’t professionals in a topic to discuss their experiences and opinions and allowing comments from viewers to express their own opinions can keep people coming back for more!
However, website users must toe the line between under and over optimization. Keywords are a must-have for SEO optimization, but stuffing too many keywords without anything meaningful to connect them in a blog in the hopes of ranking higher in searches can actually be detrimental to a site’s reputation, as it may be flagged as spam.
Serve to the best of your abilities
Like it or not, a brand can’t be everything at once. A fast-food chain like Burger King saw great success in its food, but was hard pressed to sell healthy meals to customers, despite the healthy food industry’s boom in the 1960’s and 70’s. McDonald’s, another popular fast-food chain, does sell healthier food by comparison, such as their salads and fruit ‘n yogurt parfait, the name “McDonald’s” doesn’t exactly spark the image of “healthy food chain”.
Because of this, some business consultants state that serving a smaller market can actually help a business grow faster, rather than the opposite. Advisors Karl Stark and Bill Stewart recommend serving fewer customers, focusing on one’s strengths and what they can provide intimately that other, large-scale companies cannot.
This can be seen in some companies like Switzerland-based Laurastar, who serves people of only one interest– ironing their clothes! Selling only irons priced from $900 to $2,500, their high-end irons have found their way into households in almost 40 countries, showing that product quality really is what makes a business boom.
Niche businesses also have the added benefit of being able to respond to competition by investing in higher-quality products, rather than slashing prices across the board. When larger companies like Philips and Tefal were threatening Laurastar with cheaper, mass produced irons, the company responded by inventing the world’s smartest iron (with Bluetooth!), that responded easily to a human’s touch to release steam when necessary. This saved ironing time by half and energy by more than that, and cemented Laurastar’s reputation in Switzerland as one of the great innovators of household irons.
Due to the opportunity for innovation, it takes a while for niche markets to get saturated. A fledgling business can easily get their foot in the door before the barriers to entry get too high, and reap the great opportunities.
Funding can come from different places
It would be an incorrect assumption that businesses without any prior funding will succeed without a hitch. Google founders Larry Page and Sergey Brin had been running Google for two years, with about $1 million in startup capital when their famous “founded in a garage” image was taken, and it is a known fact that most new businesses will lose money in the early years.
This shouldn’t discourage you as an entrepreneur. Rather, this should discourage fair-weathered business planners who tend to only look at the rosy and optimistic picture, without taking into account the hurdles and hardships that will inevitably follow. Startup money can make or break businesses, and a keen entrepreneur will know how to plan for losses in their business plan, and eventually come to turn profits.
Funding opportunities such as grants for startup companies may exist within your government, and there are special funding opportunities such as Astia, a non-profit organization that aims to invest in companies that are diverse, inclusive, and headed by powerful women.
Besides that, crowdfunding sites such as Kickstarter can be a major boon to small business funding, especially for businesses that have the potential to improve the lives of many. Since 2009, Kickstarter has helped raise more than $450 million for startup projects, getting their boots off the ground.
Extra tip: Try blogging!
Does blogging feel like a habit of bygone days? Blogging, as a practice, is still prevalent in todays’ lives, with one of it’s popular evolutions being vlogging, or “video-blogging”. Some online content creators have viewers by the millions tuning in to them talking animatedly (or monotonously) over products, experiences, or tutorials. Blogging is the written equivalent of that.
Critically important for digital marketing, a great blog can become content gems that help your site rank higher in search engines, boost your audience, and keep organic traffic coming to your site. The boost in SEO comes from keywords that are relevant to your business, and a smart blogger will be able to integrate said SEO keywords naturally into their blog posts. Did you know that businesses that publish regular blog content can receive almost 8x the traffic?
Avid storytellers can write blogs about the behind-the-scenes stories of their business, how they won their first awards, their struggles in creating a business, and how they overcame such adversities. Discuss your business in a humble and respectful manner, and fellow startup entrepreneurs can even make up some of your audience!
Blogs can also be smartly written to provide content that is relevant and serves interest to readers regardless of time, also known as evergreen content. For example, if your blog reviews food, using content keywords such as “best, easiest recipes for cooking at home” would be a smart evergreen topic, as viewers who search for recipes for cooking at home would most likely be searching for the “best” and “easiest” recipes.
A great evergreen topic would be through how-to tutorials and self-help guides. Tutorials of difficult to use, yet popular software (digital audio workstations, art software) can bring organic traffic of those users to your site. Bonus points if your site provides products or services for the same software you’re advising for as well.
There’s no secret to success other than hard work and perseverance. With these steps, however, one can certainly hope to get a head-start in their online business!
No online business is equipped properly without a website. Get one for yourself with Tronserve today.