Author: Tronserve admin
Saturday 18th September 2021 12:37 AM
Apple Won’t Hold A March Event And Now WWDC Is Modified By Coronavirus
Update March 13: In the past few minutes, Apple has announced that WWDC is going ahead in June. Well, it always does make an announcement about now. But this time, it’s different. It’s going to be an “online experience”, Apple has said, as some had expected - I talk about this towards the end of this post. And you can read about it in much more detail here.
The fact that it’s going ahead at all may surprise some, who expected a full-on cancelation - plenty of keynotes, launches and presentations have been canceled altogether. But WWDC is different. Sure, it starts with a keynote that nimbly appeals to the 5,000 developers in the hall as to the wider world beyond. But it then goes on for days, behind closed doors, with sessions for developers, awards ceremonies and more. To put Apple’s engineers in a situation with so many people was always going to be a challenge. The chance of Coronavirus being in the rooms is surely very high, and that’s way too risky for a company working towards its biggest releases just three months later. So, Apple will have a full online schedule of the keynote and subsequent sessions. It is also committing $1 million to San Jose to offset lost revenue caused by the lack of a physical event.
Apple was rumored to be holding an event this month to unveil its latest products, likely including a new iPad Pro, a brand-new phone likely to be called iPhone SE 2 (or possibly iPhone 9) and more.
That event is now definitely not happening.
First of all, that’s what my sources at and near Apple have been saying for quite some time, speaking on the understanding of anonymity as the matter was confidential. Why would you assemble 1,000 people from around the world in the Steve Jobs Theater – a building actually inside the Apple Park campus – at a time of a powerfully contagious outbreak?
Second, Jon Prosser, the guy behind @frontpagetech, tweeted that the event isn’t happening. He says that’s official and comes from a source within Apple.
Apple never said it was holding an event in March, so technically, it hasn’t canceled it, but I hear what he’s saying. It’s also why Apple won’t make any announcement about such an event. Well, there’s no need.
It’s clear that the culprit for the event not taking place is Covid-19. No surprise there.
That’s led to the third development: Santa Clara Public Health Department has just issued an order that mass gatherings of 1,000 people or more are to be canceled between Wednesday, March 10 and for the next three weeks, which runs to early April. This comes after the first death from Covid-19 in Santa Clara County, a county which includes Cupertino, Palo Alto and San Jose.
To be frank, it’s pretty much expected. At a time when the Apple CEO Tim Cook is telling employees to stay home if they have a cough and telling all staff they can work from home if their job permits it, to have a big event in a matter of days seemed fanciful at best.
So, what does it mean?
It’s not showtime
Nobody stages a show like Apple. It rehearses and prepares so that things move more smoothly than rivals tend to match. So, the company will be sorry not to have the world’s attention focused on it for a couple of hours one Californian morning later this month. The continued spread of Covid-19 in the States would have meant moving such an event to another favorite destination, like New York, for instance, wouldn’t have been any easier.
So, no event it is. And all those products it was working on?
There are plenty of them and Apple needs to release them to the market. Suddenly, Apple doesn’t have to announce them all at the same time. Instead, expect a series of press releases, carefully timed for maximum effect, staggered across multiple days in one week, perhaps.
But what about WWDC?
Again, it hasn’t actually been announced yet, and the habitual early June scheduling is well away from the current issue. It’s noticeable that many events that have been postponed for now are rescheduled for June, so it’s possible that if there is a big change to the Covid-19 outbreak, it could happen.
Assuming it’s to be held in San Jose – also in Santa Clara country – as it has been in recent years, then the three-week ban will be long over. Unless it’s renewed.
But the preparation that goes into a keynote is a fraction of the arrangements for a mammoth event like WWDC.
And, seriously, does Apple really want to put its engineers, all toiling on the next Apple hardware and software, front-and-center in a room of over 4,000 people?
The world is going to look very different in three months’ time, for sure. But Apple will need to make its decisions pretty soon. It’s usually around this time of year that the announcement of the event’s dates are revealed, so stay tuned.