Author: Content Team Blog Posting
Sunday 25th July 2021 11:08 PM
How to create a stunning website
How to create a stunning website
By reading this, you have either acquired a web domain of your own, or are interested in creating a website of your own. That’s great! Websites provide numerous advantages, such as 24/7 advertising, easy accessibility for business opportunities, and unconsciously rank your brand higher in search engine queries.
Either way, a website is one’s best way to put their foot forward in the online world, and it makes sense to want to have the best look for one’s site.
In this blog, you will learn a few ways of how to begin creating a website with all the bells and whistles, so you can make a good first impression.
Define your goals
Before designing a website, one should first clarify what purpose their website should serve.
Maybe your website could be a simple landing page, and contact details for consumers to ask more questions about your services. Maybe your website could be a shop page, where all your products can be listed, sold, and shipped. Maybe your website could be informational to educate the masses about how to use your products. Maybe it’s a mix of all three.
But without an idea of how one’s website should look, the designing process will become much harder.
Think about these points:
- What is the target audience of the website?
- What problems can viewers solve from going through the website?
- What goals can the website achieve, through informing, selling, email signups, or Calls to Action?
- What are the strengths and weaknesses of your competitors’ websites, and how can you reference them for your own?
These can become a great foundation for a website’s conception.
Prepare a name
This is a small, yet significant part of one’s website building journey. The domain name.
Choosing a domain name can be tricky. Online, there are helpful blogs that can solidify your choice on how to choose the perfect domain name. A domain name sets many things in stone, such as brand image, customer expectations, and even how well one’s website will rank in search engines.
This also comes with the added hurdle of choosing a domain suffix. “.com” is primarily hailed as the best, most professional suffix, but there are also other suffixes that have undergone a rise in popularity, such as “.net” and “.co”. A domain should also not have long, spammy names. A name like “CheapGamingFoodForGamers dot com” feels like a scam site, whereas a more respectable brand name like “GFuel dot com” will be more likely to warrant respect within one’s customer community.
Besides that, a good domain name will translate well into your business email. Something unprofessional like “[email protected] dot com” will raise eyebrows, whereas a short, succinct name will provide a better first impression for curious consumers.
Do it yourself (or with someone else)
Website design is a complicated hurdle, and there are often many professionals that have years of experience that will sell their skills to piece together your desired website in the span of a few days. Often requiring programming or coding knowledge, website building back in the day used to be reserved for those that had the money to spend on web designers.
But what of the majority that don’t possess web programming skills?
That’s where website builders come in. Ever since it’s invention, website builders have been a large part of online websites’ successes, with 75 million sites based on website builders (and counting!).
This is due to pre-made, fully customizable templates, that are made easy-to-use, and easy to pick up, even for the less technologically savvy. Furthermore, there are tools and widgets such as shopping carts, video embeds, and even FAQ lists that can be done through simple drag-and-drop, so one’s programming, technical, or design skills do not have to be top-tier. Stock images usually come with the package as well, so some companies’ landing pages can be beautifully decorated before location-specific pictures are taken.
All the important details can be laid out in the span of a few days as well, and you, as the website owner, will have full control over the design.
Do some testing!
Before a website goes live, one should always test it first. Screen sizes are vastly different for desktops, mobile phones, and even tablets, which can result in shifted letters, images cropped out of place, or colours clashing. Tests regarding the interface and its functionality is a must in order not to alienate potential consumers using different platforms.
Besides that, functions such as security have to be tested too, to ensure that viewers are not at risk when viewing one’s website. Functions such as buttons, hyperlinks, and videos have to be tested to ensure they work as intended, or it may come off as unprofessional.
Rule of thumb: squash 85% of bugs before launching websites, and sort out the minor 15% after. Most bugs don’t show up despite tireless testing, and a good customer service protocol and a keen eye will make catching the remaining bugs easy as pie.
Then, it’s set for launch.
But your work isn’t over after launch! When a website has been published live, it is not the finish line, but rather, a milestone achieved for one’s online presence. To keep the website up and running for as long as you need, a permanent live server is necessary (and often provided by the domain hoster.)
Besides that, maintenance also means resolving minor issues (and the remaining 15% of bugs!), keeping the site up to date with the latest information, such as phone number and email changes, and monitoring the site’s performance to gauge user traffic. Many websites come with analytics to help one understand where their audience is coming from, and a shrewd website user would be able to use the information to their advantage.
Above all else, user-experience matters! User feedback and customer service can save you a lot of time in maintaining the upkeep of your website, so a easily accessible method of communication, such as a work-related phone number or open social media messages, can be a great benefit to a website with frequent viewers. Broken links should be noted and replaced with quick efficacy, and pages that are found to be lagging should be optimised.
Creating a stunning website will not be as easy as 1, 2, 3. However, the role of the website builder is to make one that suits themselves, and their user’s experience as well. Sometimes, websites that are creative and unique will be stunning enough on their own.
Take the first step to creating your own website with Tronserve today.