Author: Content Team Blog Posting
Saturday 18th September 2021 12:50 AM
Growing Your Business with the Right Technologies
Growing your business with the right technologies
Companies are beginning to reach new heights in the digital world, as industrialisation of the world wide web progresses at an unstoppable pace. For every firm, success and growth are imperative, without a shadow of a doubt, which is the reason why employing proper technology use in the workplace can be crucial to developing a successful business.
Take, for example, customer service. In the digital world, there are mobile apps, chatbots, responsive websites, and automated merchant messages that can provide users with a quick response before they are frustrated about their complaints. A simple way to provide an excellent experience online, that will keep customers coming back for more!
To stay ahead of the curve, here are some trends in technology that can be utilised to maximum effect to keep businesses afloat in 2021.
A cozy day at work?
Microsoft Teams had reached a staggering 115 million daily active users in October 2020, for teachers and students and co-workers and bosses alike. Zoom sees up to 300 million daily meeting participants as of April 2020, with at least 250,000 of them being corporate customers.
Being able to communicate easily and lightning-fast with co-workers, students, or clients have always been one of the quintessential hurdles online communication platforms have had. Telegram recently rolled out a new update that allowed users an experience much like Discord’s, with access to view layers of text and media while staying connected to the voice chat, along with easy muting capabilities so nothing embarrassing is caught on the waves.
Because of this, remote work won’t be going away any time soon.
It definitely won’t for the short term, as more and more remote workers report performance increases, as 77% report higher productivity, and 82% of telecommuters report lower stress when working from home.
Many staff members also have had great things to say about the elimination of disruptions that could impede on their work performance, such as noisy co-workers. Staff members have also been able to reduce travel costs and minimise the time wasted in traffic, allowing them for the flexibility of waking up at a comfortable time that does not require a flurry of motions to prepare for the journey of going to the office.
There are a plethora of work productivity apps for managers and bosses that require assurance of their employees’ work, however, it may not be for everyone. For a workplace, a strong sense of trust between co-workers and a strong pillar of support to help those that are struggling can improve morale, increase productivity, and reduce time to make key decisions.
Closing off the important details
There is a prevalence of information stored online. Bank account details, identification numbers, even personal data that can be used to identify people in real life are all stored somewhere online. Because of this, customers expect data security for their sensitive information. Who would want to deposit money in a bank that cannot guarantee the safety of the depositor’s funds?
Yet, alarming statistics show that 73% of companies are not prepared for hackers, with 60% of small businesses going out of business after a cyber attack from an offshore hacker. This is especially concerning for non-profit clients that provide information about highly valuable credit card information or private data about famous figures that aim to do charitable deeds online.
Customers expect their digital data to be secure. Customers expect websites to be up and running despite server failures and 404s. Customers expect almost instantaneous recovery should downtime occur. Cyber insurance exists for this reason, to help companies cover costs of recovering stolen data, restoring identities of affected clients, and legal fees, should they arise.
One great piece of technology used to protect data is cloud storage. Offering private encryption, two-factor authentication, ransomware protection, and more, cloud protection has since become the go-to for online security, with 2 of the 11 of the most powerful cybersecurity software in 2021 being cloud-based.
Showing your assets
Social media is a powerful tool. Being prevalent in almost every continent just by being a platform for others to express themselves, the services it offers is incomparable with other technologies.
Therefore, it comes to no surprise that social media has also dipped its hands in business. Big names such as Facebook and Instagram have launched platforms like Instagram Business or Facebook Shop, where keen entrepreneurs, second-hand sellers, and multinational corporations alike have set up shop. It is easy to streamline business processes, showcase information, and sell internationally with three ingredients: high speed internet, mobile-friendly websites, and online stores. Gone are the old days where businessowners had to travel for hours to meet with companies and shake hands on deals; a quick message over social media is enough to get enough points across for a video call. This reduces business expenses, and is much more convenient, so fables like “business trips” will become a distant memory.
There is a certain social ‘etiquette’ to being a social media business user online. A business user should not lie or mislead, spam followers, overshare, or self-promote too much. Social media business users should also carefully research and plan which social media sites to peruse. A business that sells wholesale foods would certainly not be found on a writing website, that’s for sure!
Most companies start with one social media site, allowing it to grow efficiently by devoting time to it, before branching out to other like-minded sites and linking it back to the first. This carries over customers from the first site who had enjoyed the engagement and consistency that the company has provided during it’s tenure. Social media dashboards are effective to cull improper time management and can help businesses manage their social media time more effectively too. They provide analytics, automated posting, and even optimising posts for peak viewership hours.
Overall, currently existing technologies, when implemented correctly, can be a great tool in a shrewd businessperson’s arsenal to grow and increase sales and viewership. Despite the fact that digitalisation is still a hurdle to cross, the benefits of doing do is well worth it.
By leveraging inventions that used to be myths and speculation, productivity in the workplace could just be the tip of the iceberg.