Posted on : Sunday 8th March 2020 04:59 AM
While Huawei HiSilicon is the largest chip design company in China, it has always had just one customer: Huawei.
Huawei’s strategy to keep HiSilicon as an internal unit — tasked to design and supply its chips only to Huawei — has worked well for the global telecom giant. Especially, since HiSilicon’s Kirin series of chips, capable of AI processing, has given Huawei a huge advantage over competitors.
It turns out, however, that HiSilicon has been quietly spreading its wings, supplying chips in some sub-sectors, a move Huawei and HiSilicon had not acknowledged before.
During ELEXCON 2019, a Shenzhen electronics show held October 2019, Shanghai HiSilicon, a wholly-owned subsidiary of Huawei established in April 2019, launched 4G communication chips on the open market. This is the first instance of Huawei and HiSilicon revealing that HiSilicon is no longer Huawei’s captive chipmaker.
At the trade show, Zhao Qiujing, director of platform and solution marketing from Shanghai HiSilicon Technology Co., Ltd., revealed an open strategy for HiSilicon to sell chips externally to the industry. Shanghai HiSilicon was established in Shanghai’s Qingpu District on April 1, 2019, with a registered capital of 80 million yuan. Top management consists of Chairman Zhao Minglu and general manager Xiong Wei. The company directors include He Tingbo and Peng Qiuen. Responsible for HiSilicon’s internal sales of chips [to Huawei] is still Shenzhen HiSilicon, but Shanghai HiSilicon is a chip design company for the open market.
Break down barriers, making 5G + 8K + AI open
Huawei and HiSilicon are aligned in their vision of building “a world where all things are perceived, and all things are connected.” The core of “Everything Connected” is the chip and key components. Shanghai HiSilicon wants to provide core chips and components to enable the terminals that are the industrial, digital, and intelligent industrial cornerstones in a range of industries.
In efforts to enable this objective, cope with global competition and seize new opportunities formed by the integration of 5G, AI and IoT, HiSilicon is adapting its product lines.
HiSilicon, no longer a captive designer, is seeking to break down barriers between products for internal use and those for the open market. Names for its product lines have changed and its scope of business is broadening.
All these changes boil down to one sentence. HiSilicon is breaching its old boundaries in an effort to provide full-scale intelligent terminal chip solutions.