Posted on : Monday 10th August 2020 11:45 AM
Messe is one of the largest trade fairs in the world. It is held on the Hanover
Fairground in Hanover, Lower Saxony, Germany. Typically, there are about 6,500
exhibitors and 250,000 visitors. The Hannover Messe started in 1947 in an
undamaged factory building in Laatzen, south of Hanover, first organized by the
British military government for the purpose of the economic advancement of
It was greatly successful and was thence continued on a yearly basis, contributing mainly to the success of the Hanover fairground in replacing the then-East German city of Leipzig as the new major fair city for West Germany. The product portfolio includes building automation and technology, coating materials, air compressors, gas compressors, environmental technology, factory equipment, compressed air technology, micro-actuator systems, motors, scheduling software, refrigeration technology, robotics and additive manufacturing systems.
In the 1980s, the growing information and telecommunication industry demanded the organizer Deutsche Messe AG to split the fair. CeBIT was a successful spin-off of the Hannover Messe. The Hanover Fair now covers all areas of industrial technology. The official website displays the following:
· 5,500 Exhibitors
· 6.5 Million Business Contacts
· 200,000 Visitors
· 1400 Events
· 80 Forums & Conferences
Unfortunately, for 2020, the world of industry will not be able to meet in Hannover because of the pandemic coronavirus. Many countries including the hosting country issued orders comprehensively on travel restrictions, bans on group gatherings and a prohibition.
On the other hand, the corona crisis is affecting the economy, and especially the manufacturing industry is already struggling with serious consequences of it. In Germany, demand and sales are declining, resulting in supply bottlenecks, production stops and reduced working hours for employees.
“Given the dynamic development around Covid-19 and the extensive restrictions on public and economic life, HANNOVER MESSE cannot take place this year,” says Dr. Jochen Köckler, Chairman of the Board of Management, Deutsche Messe AG. “Our exhibitors, partners and our entire team did everything they could to make it happen, but today we have to accept that in 2020 it will not be possible to host the world's most important industrial event.”
Throughout the past 73 years of history, this is the first time ever that the event will not take place. However, the organizers will not let the show completely vanish. “The need for orientation and exchange is particularly important in times of crisis,” says Köckler. "That is why we are currently working intensely on a digital information and networking plattform for HANNOVER MESSE that we will open to our customers shortly.”
Many web-based formats will make possible HANNOVER MESSE exhibitors and visitors to exchange information about upcoming economic policy challenges and technological solutions. Live streams will transport interactive expert interviews, panel discussions and best-case presentations all over the world. The online exhibitor and product search is also being enhanced, like for example with a function that allows visitors and exhibitors to contact each other directly.
Köckler says that the organizers are looking forward to a direct, person-to-person contact event beyond the pandemic, which they believe the best for both exhibitors and visitors. He also says, “But especially in times of crisis, we must be flexible and act pragmatically. As organizers of the world's most important industrial trade fair, we want to offer orientation and sustain economic life during the crisis. We are doing that with our new digital offering.”
HANNOVER MESSE for 2020 is cancelled and rescheduled for next year on April 12 - 16, 2021.